DixieRegion
Garreau was spot on in his estimation of the rough border of the Dixie region. The idea of Dixie is one that many people can identify with positively and proudly. Therefore it's not surprise that people from the region are the ones that use the name in their businesses the most. People from Dixie are generally thought to be warm and hospitable, so when people use the name "Dixie" in their business name, other people from Dixie are probably more inclined to want to go there. This might also explain why outliers in places as far away as Canada are using the Dixie name to attract customers. As far as the empirical data we are using for this map, I believe it's very accurate to say that these "Dixie Automotive" businesses very closely model the proposed Dixie border. I think other empirical data that we could study to model the Dixie border could be political party affiliation or maybe BBQ food restaurants.
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